evenhere Web Video Solution
With the online video and TV experience as it is today, you may not recognize the brand of dress or furniture that has been placed in a scene, and consequently this exactly why it has been estimated that studios are not able to collect product placement fees on up to 98% of all items from popular brand included in any given show. However, with the evenhere platform, everything you see can potentially be purchased: furniture, appliances, apparel, the music that's playing in the background, the episode itself. The possibilities are endless.
A recent 2008 comScore study found that nearly 136 million Americans, or 75% of total Internet users, watch online video. We believe that this number will continue to grow as more content and higher bandwidth capacity is available over your in house Internet connection. Furthermore television manufacturers are beginning to sell television sets that you can plug in your standard Ethernet cable, which is essentially plugging the Internet right into your television set. Plugging in the Internet to your television allows common web applications such as RSS feeds and web widgets directly onto your television screen as overlays.
However, today a majority of broadband video is being watched from sites like Joost™, Hulu™, web episode players on many of the television networks' web sites' and many more. With minor modifications to their existing web video players, a viewer could turn on or off the evenhere product placement functionality.
Another favorable internet related solution involves web flash banners. Since the true strength of our technology is in the ease of associating any product down to the second it appears in a video, we also see a large opportunity to drive products to flash based advertising modules sitting next to another popular web video player.